ASB Website
The ASB administers a national voluntary system of advertising self-regulation through the Advertising Standards Board and Advertising Claims Board. The ASB also provides a free public service for complaint resolution. The complaint form is available on their website and can be submitted online.
Alcohol and Other Drugs Council of Australia (ADCA)
Alcohol Advertising and Promotion
A submission made to the 2003 NSW Government Summit on Alcohol Abuse. It is about advertising and the prevention of abuse and harm associated with alcohol. It also looks at the responsible supply and consumption of alcohol.
The Alcohol Beverages Advertising Code (ABAC) And Complaints Management Scheme
The ABAC and Complaints Management System is the self regulating advertising scheme of the Australian alcohol beverages industry. The Code was first introduced in 1998 and updated in 2004 to take into account changes including the growing use of internet advertising and promotional
events for alcohol beverages.
Australian Associated Brewers
Community Attitudes to Alcohol Advertising
Australian Association of National Advertisers
Voluntary Alcohol Beverages Advertising Code (ABAC)
The Voluntary Alcohol Beverages Code.
Australian Association of National Advertisers
AANA Advertiser Code of Ethics
This Code has been adopted by the AANA to be applied as a means of advertising self-regulation in Australia and is intended to be applied to “advertisements” as defined in this code.
CAAN (Community Alcohol Action Network)
CAAN fosters public awareness of alcohol problems and seeks to mobilise the community to take action against inappropriate alcohol use, advertising and supply.
CAAN Communique: Newsletter
Distilled Spirits Industry Council of Australia (DSICA)
Alcohol Advertising
DSICA provides information about alcohol advertising. It specifically looks at:
1. Advertising Self-Regulation in Australia
2. The Alcohol Beverages Advertising Code
3. Complaints Against Advertisements
4. Alcohol Advertising Pre-Vetting System
Druginfo Clearinghouse
Factsheet
A factsheet on the problems associated with the advertising of alcohol - particularly the advertising of alcohol to young people. It also includes information on how to lodge an advertising complaint. June 2003
International
The Brewers of Europe
- Responsible Commercial Communications: Guidelines for the Brewing Industry
These guidelines are not meant to replace existing national codes, but rather to
provide a common basis to be incorporated into national codes, to fill in gaps where
necessary. Where no codes exist, the Guidelines will provide the basis for codes for beer. 2003
- Responsible Marketing of Alcoholic Drinks in Europe
A study on the marketing of alcoholic drinks in Europe. It focuses primarily on the self-regulatory and regulatory environment. Details of consumption trends, the legal controls on the sale and distribution of alcoholic beverages, and excise duties can also be found.2005
International Center for Alcohol Policies
- Self-Regulation of Beverage Alcohol Advertising
January 2001
- Industry Views on Beverage Alcohol Advertising and Marketing, with Special Reference to Young People
ICAP was invited by the World Health Organization to prepare a paper summarizing the ethical position of its industry sponsors against targeting under-aged consumers and supporting the promotion of responsible drinking patterns. This paper, served as a background contribution to a WHO meeting in Spain, which discussed the lack of sufficient evidence to support an association between advertising and levels or patterns of drinking, as well as industry efforts towards self-regulation and social responsibility. 2003
Canada
Alcohol and Gaming Commission of Ontario (AGCO)
Liquor Advertising
Legislation and Regulations regarding Alcohol Advertising in Canada
Includes federal legislation and legislation of provinces
Alcohol Policy Network
Alcohol Advertising - Information Pack
An information pack brings together key issues identified by public health organizations, policy and decision-makers, researchers, and community groups. Includes links to statistics, publications, law & regulatory information, marketing codes & policies, searchable databases, programs, educational resources, etc.
New Zealand
Advertising Standards Authority (New Zealand)
- Report of the Review Panel on Liquor Advertising
A New Zealand report on the desirability and regulation of liquor advertising on television and radio. (pdf file)
- Liquor Advertising Pre-Vetting System (LAPS)
LAPS was introduced at the time liquor advertising on broadcast media was approved. Liquor advertisers and their advertising agencies agreed to introduce a system which would make every endeavour to ensure compliance particularly with the Code for Advertising Liquor and also other advertising codes.
Alcohol Advisory Council of New Zealand (ALAC)
- History of Alcohol Advertising on Radio and Television
This paper was prepared by ALAC for the Ministerial Committee on Drug Policy (MCDP). It outlines the historical sequence of alcohol advertising change in New Zealand.
- Submission to the Liquor Advertising Review 2003
Submission from ALAC regarding the advertising of liquor. (pdf file)
Alcohol Healthwatch
2003 Liquor Advertising Review
A submission made to the Advertising Standards Authority on the review of liquor advertising.
Beer Wine and Spirits Council of New Zealand (BWSC)
Submission in response to the Advertising Liquor Review
A submission made in response to the Advertising Liquor Review 2003. It states that alterations to the advertising code should reflect the changes in social attitudes and the proven responsibility of the alcoholic beverage industry.
Group Against Liquor Advertising (GALA)
Alcohol Advertising in New Zealand
GALA, a New Zealand agency, are against the advertising of alcohol. They provide facts and research on alcohol advertising.
United Kingdom
Alcohol Concern
- Factsheet: Advertising Alcohol
The advertising of alcoholic drinks is an important and contentious issue, which provokes much debate between the drinks industry on one side and organisations with public health concerns on the other. May 2004
- Acquire: Alcohol Concern’s Quarterly Information and Research Bulletin
This bulletin is about the advertising and marketing of alcohol. The regulation of alcohol advertising is also discussed.
Institute of Alcohol Studies (IAS)
Factsheet
Factsheet on alcohol and advertising including the UK codes of practice, alcoholic soft drinks and advertising controls in European Union countries. (pdf file)
USA
Alcohol Policy Network
Under the Influence?
An Educator's Kit for Grades 7 – 10 on alcohol advertising. The kit has been developed by the Association to Reduce Alcohol Promotion in Ontario (ARAPO).
The Center on Alcohol Marketing and Youth
Alcohol Advertising on Television 2001-2003
Study shows alcohol industry advertising on television maintained a steady path of growth between 2001 and 2003. Oct 2004
National Institute of Alcohol Abuse and Alcoholism
Alcohol Counter-Advertising and the Media: A Review of Recent Research
Counter-advertising is used to balance the effects that alcohol advertising may have on alcohol consumption and alcohol-related problems. Such measures can take the form of print or broadcast advertisements as well as product warning labels. This is a review of recent research on the effectiveness of both types of counter-advertising.
US Federal Trade Commission (FTC)
Alcohol Marketing and Advertising: A Report to Congress September 2003
This Report examines whether advertising for flavoured malt beverages (FMBs) - beverages that combine characteristics of beer and distilled spirits - are targeted at underage consumers. It also looks at whether the alcohol industry has implemented previous recommendations regarding alcohol industry self-regulation. (469Kb PDF)
A Canadian Act to amend the Food and Drugs Act (warning labels regarding the consumption of alcohol)
First reading, October 13, 2004
The purpose of this Canadian enactment is to require alcoholic beverages to bear a warning regarding the effects of alcohol on the ability to operate vehicles and machinery and on the health of the consumer, and the possibility of birth defects when consumed during pregnancy
International Center for Alcohol Policies
Labeling
Key facts and issues plus a list of further reading and resources.
